Tells Story of FACTORY900

You see the soul in the frames

Sawa
Well, It was at early 2007. We held Yoshinori’s talk show during FACTORY900's trunk show in our shop, there were some fans came from Aichi and Osaka by night bus. They really surprised me. Some of them had dozens of FACTORY900 glasses alone.
He really has enthusiastic followers, hasn't he?
Ito
Sure, he has. What would you say the reason?
Abe
Each frames attracts deeply. I think their deepness make their users compelling.
Sawa
I knew his products have souls. Mr. Aoyama does not only a designer but a craftsman who is deeply involved in the manufacturing process.
Abe
On top of that, he loves glasses truly.
Aoyama
Well. There was nothing else for me. Whatever I see, I remind the glasses and their design every second and every day.
I can't get them out of my mind.
Ito
Your frames contain all your thoughts and imaginations,right?
Abe
Well,I guess his frames have an enthusiastic edge so that his entire life is molded into the frames.
This is a bit of juicy story, but a certain comedian wearing FA-160 has succeeded in making impression upon masses, hasn't he?
I think it is a "Lady Luck-glasses". The glasses with a soul would make a wearing person be happy.
Ito
To your stores, what is Factory900 seen as?
Sawa
Before I know it, their products became strong sellers.
Many customers come to get them, so that we would like to have strong lineup. It also shows our personality.
Abe
The main customers for our shop "Loyd" are young person, so our strong sellers are "classic glasses" as Boston or Wellington. On the other hand, there are young people who love the "futuristic", and the king of it is FACTORY900. I know we need both of them to show up each other.
Ito
I see. Then,do you have any wishes for FACTRY900 in the next stage?